In this article
Note: Key metrics data is available only for surveys launched after the functionality described in this document was released. If no key metrics data is displayed for a survey then you will need to re-launch the survey.
On the Overview page, click the expansion button beside Key Metrics to expand the Key Metrics area.
At the top of this area is the interview status area, with the trends, counts for the respondents, invitations sent and responses, and response rates.
Figure 1 - Example of the Key Metrics area
The metrics displayed here include:
Last response - The last time a respondent has touched the survey (and submitted at least one response)
Respondents - The number of records in the Respondents Database
Invitations - The number of email invitations that have been sent out (where 'noOfEmailsSent' > 0)
Started - The number of respondents who have started the survey
Completes - The number of records with status = Complete
Response rate - This is calculated by interviews started/successfully sent invitations. However if no invitation emails have been sent (an open survey), then it is interviews started/responses.
Incidence rate - The percentage of respondents eligible to participate (completes / (completes + screened out))
Completion rate - The number of completes divided by the number of started
Note that the Total Records count is displayed as a number, not as bar, as this would make all the other bars very small in comparison.
Hover your pointer over a data series in one of the charts on the Overview page to see the value of the field.
Below the status chart is a table showing the channels used to collect the information (for example mobile, desktop etc.) and the statistics for each channel.
Figure 2 - Example of the Collection Channel statistics table
Towards the bottom of the tab is the Drop-off Questions chart. This shows the top three questions at which respondents who delivered incomplete surveys left the survey.
Figure 3 - Example of the Drop Off Questions chart
In the event the drop-off question has a title this will be displayed, otherwise the question text will be used.